posted on : 5 years ago

Industry : Print /Digital Media Job Function : Marketing / Communications

Job Experience Level : Mid Level

Minimum Years of Experience : 2-3 years working experience

Minimum Academic Qualification : Bachelor

Job Summary

To design, develop and implement marketing strategies aimed at building the equity of MCL products.

Full Job Description

 

§  Develops the MCL’s annual strategic marketing plan and manages its implementation in a timely and cost effective manner

§  Coordinates all the MCL’s various marketing functions so as to maximize synergies

§  Develops strong brands, targeting identified market and consumer needs in order to expand the market and increase the MCL’s share of market in the various systems segments

§  Coordinates the continuous gathering of information and feedback from customers, the trade and market place (through market analyses and market research) to guide tactics and strategy to meet identified needs.

§  Develops and implements a standard brand communication approach, common to all the Group’s products in the areas of brand image, merchandising, promotional activities

§  Develops and implements the MCL Sales and Marketing Best practice programmes

§  Prepares and manages the approved MCL marketing budget.

§  Any other duties assign by your immediate supervisor.