MCL Careers
DIGITAL LEAD Login to Apply
posted on : 5 years ago
Industry : Print /Digital Media Job Function : Digital Content
Job Experience Level : Entry Level
Minimum Years of Experience : 5-10
Minimum Academic Qualification : Postgraduate
Job Summary
Responsible for creating and
rolling out the MCL digital strategy road map by guiding the digital technical
team to support digital revenue drive, audience and integrated news content
creation through new products development and enhancing existing products.
Full Job Description
- Work with
partners and agencies for ensuring digital grows
- Create
concepts in alliance with clients, Product and Editorial Teams
- Strategize for
growth and maximum share of category spends on digital platform
- Providing
actionable insights on ad performance using analytical tools to the sales
team
- Keep up to date with trends and developments in the digital industry to gain early insights into new business opportunities
- Identify new opportunities for monetization and create integrated concepts.
- Accountable for ensuring digital platforms are fit for purpose, operational and future focused, and that the customer-facing products built on these platforms provide optimal value to the business and their customers.
- Work closely with marketing team to develop effective brand/ tactical communication and align the same to achieve advertising & distribution digital goals·
- Be
the evangelist for the internal products within the business, acting as a
bridge between development and editorial, as well as educating stakeholders on
the use of the tools being developed
© 2018 Mwananchi Communications Limited