posted on : 3 weeks ago

Industry : Print /Digital Media Job Function : Digital Content

Job Experience Level : Mid Level

Minimum Years of Experience : 2

Minimum Academic Qualification : Bachelor

Job Summary

The Online Engagement Assistant will support the organization’s digital presence by managing online interactions, monitoring social media channels, and engaging with audiences to enhance brand visibility and community engagement. This role requires a proactive individual with excellent communication skills, creativity, and a strong understanding of digital platforms.

Full Job Description

• Assist in planning, coordinating, and executing audience engagement strategies across digital and traditional platforms.
• Upload and publish stories, features, and multimedia content on the website, ensuring accuracy, timeliness, and alignment with editorial standards.
• Share published content across The Citizen social media channels, including X, Facebook, Instagram, MwanaClick, and any emerging platforms, using tailored captions and audience-appropriate formats.
• Monitor social media platforms and online conversations to identify trending topics, breaking news, and opportunities for audience engagement.
• Draft, edit, and schedule posts that promote The Citizen’s stories and campaigns, ensuring consistency in tone, accuracy, and brand identity.
• Support in managing community engagement by responding to reader comments, messages, and enquiries across digital platforms in line with editorial and ethical standards.
• Collect, analyse, and report on audience engagement metrics, including website traffic, social media reach, impressions, and interactions, providing actionable insights for the Engagement Lead and editorial team.
• Ensure all digital content is optimised for search engines (SEO) and adheres to best practices for web publishing.
• Assist in developing and maintaining an editorial calendar for digital content and audience engagement initiatives.
• Track competitor activities and industry trends to help The Citizen maintain a strong digital presence and competitive edge.
• Ensure compliance with journalistic ethics, copyright laws, and data protection regulations in all engagement activities.