posted on : 1 day ago

Industry : Print /Digital Media Job Function : Digital Content

Job Experience Level : Mid Level

Minimum Years of Experience : 3

Minimum Academic Qualification : Bachelor

Job Summary

driving search and digital media advertising, data analytics, managing brand campaigns, and supporting the creative pipeline. Optimize campaigns at scale

Full Job Description

• Develop and execute impactful digital marketing campaigns aligning with MCL's vision.
• Strategically engage and grow the digital audience, ensuring a positive brand presence.
• Lead paid marketing campaigns across all social media platforms as well as search, to implement a growth campaign that drives additional members and revenue
• Collaborate on a cohesive digital content strategy with content teams.

·       Support in developing channel strategy across new product launches and evergreen campaigns achieving revenue goals.

·       Spearhead revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization and on-site growth tactics.

·       Work with internal Tech and content teams to support conversion rate and funnel optimization efforts and testing.

·       Analyze results and communicate campaign performance to broader team and senior leadership.

·       Create automated dashboards, run reports, measure performance, conduct post-analysis of initiatives, and share insights with stakeholders.

• Collaborate on strategic PPC advertising campaigns across platforms like Google Ads and social media.
• Oversee SEO and SEM strategies for enhanced online visibility and targeted traffic.
• Use analytics tools for insights, guiding continuous improvement in digital campaigns.
• Collaborate on effective email campaigns, designing templates, creating compelling content, and strategically segmenting lists. Track campaign performance to nurture leads and enhance customer relationships
  

• Develop smooth customer journey maps, facilitating the transition to digital subscriptions.
• Marketing Automation Efficiency -  Employ tools and platforms to automate repetitive tasks, including email scheduling, social media posting, and lead nurturing
• Cross-Functional Collaboration - Work closely with diverse teams for seamless execution of digital initiatives.
• Innovation and Trends - Stay updated on industry trends, bringing innovation to digital marketing strategies.
• Reporting and Communication - Provide concise reports on campaign performance, communicating key metrics.
• Digital Transition -  Contribute to transitioning paper-based readers to digital subscribers through targeted campaigns
• Stay current with emerging opportunities in the digital marketing world