posted on : 1 month ago

Industry : Print /Digital Media Job Function : Marketing / Communications

Job Experience Level : Senior Level

Minimum Years of Experience : 5-7

Minimum Academic Qualification : Bachelor

Job Summary

The Head of Marketing, Corporate Affairs and Sustainability will leads a combined portfolio that establishes MCL’s market presence, visibility and influence, grows our institutional and product brand equity and affinity, manages MCL’s relationship with the public, government, shareholders, and employees, and ensures the organization adapts sustainable practices across all operational levels. The incumbent leads marketing and research professionals whose sole mandate is to ensure MCL puts forward its best foot, whether that is through exceptional product positioning via above the line campaigning, positive goodwill through ‘green’ initiatives or corporate outreach (CSR initiatives). They will ensure MCL is up to date with marketing & sustainability research and intelligence to facilitate data-driven decision making, and has access to facilitators who can help our business scale, with the ultimate goal of delivering value for MCL stakeholders and shareholders.

 

Full Job Description

• Develop and implement the company’s annual strategic marketing, corporate affairs and sustainability plans and manages implementation in a timely and cost effective manner.   
• Develop and execute MCL’s approach to corporate affairs to positively position our institution on key emerging issues, as the focal person for public engagement.
• Manage development and deployment of internal and external communications, and any public engagements to or from MCL (with stakeholders and partners).
• Develops strong brands, targeting identified marketing and consumer needs in order to expand the market and increase the company’s share of market in the various systems segments.
• Develops and implements strong marketing programs to ensure all revenue generating functions meet their targets and grow.
• Coordinates the continuous gathering of information and feedback from customers, the trade and market place (through market analyses and market research) to guide tactics and strategy.
• Develop and implement a long-term sustainability strategy aligned with MCL’s values and business objectives, and keep MCL sustainability policies current in alignment with industry standards.
• Recommend and champion sustainability programs that augment MCL’s business (e.g. green initiatives to reduce the use of paper & consumables).
• Cultivate commercial and non-commercial partnerships to deliver sustainability, corporate affairs and marketing initiatives.
• Promote a culture of sustainability within MCL, training employees on sustainable practices and encouraging green initiative, working with HR and other departments.
• Prepare regular sustainability reports for executive leadership and stakeholders, showcasing progress, insights, and recommendations.
• Identify and implement best practices in sustainable media production, resource management, and digital content distribution.
• Develops and implements a standard brand communication approach, common to all the products in the areas of brand image, merchandising, and promotional activities.
• Develops, manages and coordinates all the Company’s customer care, and promotional standards, procedures and activities.
• Prepares and controls the approved company’s marketing, corporate affairs & sustainability budget, and any other duties as required by the role.