posted on : 9 months ago

Industry : Print /Digital Media Job Function : Art / Design

Job Experience Level : Mid Level

Minimum Years of Experience : 2 to 3

Minimum Academic Qualification : Bachelor

Job Summary

Join MCL, a transforming content platform. We're seeking a Digital Marketing Executive to drive digital initiatives, strategically engage audiences, and boost digital subscriptions. You're pivotal for our brand's growth. We're looking for an independent and collaborative individual. Your role involves driving search and digital media advertising, data analytics, managing brand campaigns, and supporting the creative pipeline. Optimize campaigns at scale. Join us in this exciting journey!

Full Job Description

• Develop and execute impactful digital marketing campaigns aligning with MCL's vision.
• Strategically engage and grow the digital audience, ensuring a positive brand presence.
• Lead paid marketing campaigns across all social media platforms as well as search, to implement a growth campaign that drives additional members and revenue
• Collaborate on a cohesive digital content strategy with content teams.

·       Support in developing channel strategy across new product launches and evergreen campaigns achieving revenue goals.

·       Spearhead revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization and on-site growth tactics.

·       Work with internal Tech and content teams to support conversion rate and funnel optimization efforts and testing.

·       Analyze results and communicate campaign performance to broader team and senior leadership.

·       Create automated dashboards, run reports, measure performance, conduct post-analysis of initiatives, and share insights with stakeholders.

• Collaborate on strategic PPC advertising campaigns across platforms like Google Ads and social media.
• Oversee SEO and SEM strategies for enhanced online visibility and targeted traffic.
• Use analytics tools for insights, guiding continuous improvement in digital campaigns.
• Collaborate on effective email campaigns, designing templates, creating compelling content, and strategically segmenting lists. Track campaign performance to nurture leads and enhance customer relationships

 

• Develop smooth customer journey maps, facilitating the transition to digital subscriptions.
• Marketing Automation Efficiency -  Employ tools and platforms to automate repetitive tasks, including email scheduling, social media posting, and lead nurturing
• Cross-Functional Collaboration - Work closely with diverse teams for seamless execution of digital initiatives.
• Innovation and Trends - Stay updated on industry trends, bringing innovation to digital marketing strategies.
• Reporting and Communication - Provide concise reports on campaign performance, communicating key metrics.
• Digital Transition -  Contribute to transitioning paper-based readers to digital subscribers through targeted campaigns
• Stay current with emerging opportunities in the digital marketing world